When you wake up one morning and open Google Search Console, your heart sinks. Your traffic has dropped by 40%, 50%, and sometimes even 80% overnight. Your rankings have disappeared. Pages that used to be on the first page are now nowhere to be found. This is the time that every website owner fears. And if you're reading this right now, there's a good chance it's already happened to you. First, take a deep breath. Your website is not dead if it gets a Google algorithm penalty. Many sites have bounced back from big drops in their rankings and are now better than ever. But in order to get better, you need to know what happened, why it happened, and what you need to do to fix it. This guide will show you how to do everything, step by step. What is a penalty for an update to Google's algorithm? It's helpful to know what you're really dealing with before we talk about recovery. Every year, Google changes its search algorithm thousands of times. Most updates are smal...
Backlinks are a big deal for most website owners. They spend months trying to get links from other websites. At the same time, they completely ignore something they can easily control: internal linking. Internal linking is one of the best SEO strategies that any website owner can use. It doesn't cost anything. It doesn't need any outreach. You don't have to wait for someone else to say yes to your request. You do it yourself today, and Google sees it right away. But a lot of blogs and websites don't do it well, or at all. This guide will explain what internal linking is, why it is so important for SEO, and how to start using it on your website right away. What does internal linking mean? An internal link is a link that goes from one page on your website to another page on the same website. An internal link is when you write a blog post about keyword research and link to another post you wrote about SEO tools. It sounds easy. And it is. But it has a big effect on how we...